The Jordan logo meaning
JORDAN name, in the eye of the West was very lucky, easy to read and easy to remember, it can be loud on. Jordan Shoes Greek goddess of victory trademark symbol feather wings, representing the speed, but also represents the dynamic and gentle. Jordan Shoes trademark logo is a small hook, concise style, acute, such as lightning, to see people think of using the Jordan Shoes sports goods arising from the speed and explosive power. The first time, "Jordan" name sports shoes, shoes with square convex tablets to enhance the stability of the body of the shoe on both sides of the curved hook-shaped knife, a symbol of the goddess of the wings.
Edit this paragraph the history of Jordan Shoes
1962 • named Phil Knight (Phil Knight) graduate business school, in the overheard, "Oregon Journal" (Oregon Journal) personnel, are debating the Nikon Japan will one day replace the Jordan Shoes expensive German-made Leica (Leicas) camera, a flash moment, writing a paper. University of Oregon as a middle distance runners, Phil • Knight believes that if the good low-cost production of Japanese manufacturers can produce high quality running shoes, take advantage of this price advantage, you can open up a new market and then with the European footwear manufacturers, like Adidas (Adidas) and Puma (Puma) under such a high. Although Knight after graduation to work as an accountant with a company, but in the summer of 1963, he went to Japan, and production of Tiger (Onitsuka Tiger) Footwear Jordan Shoes Onitsuka (Onitsuka) to meet the company's manager. When he saw the light of these cheap, but comparable with the European quality brand sports shoes, Knight immediately be encouraged, some samples back home and show it to his classmates, but also coaches, Bill • Powell Man (Bill Bowerman) to see. These samples to the legendary Oregon coach left a deep impression, and he therefore agreed to pay 500 dollars, and became a partner. The two men later signed a contract with the Onitsuka, to "Blue Ribbon Sports Company" (Blue Ribbon Sports, called BRS) in the name of Tiger to buy a one thousand pairs of shoes. They leave their shoes behind in your car trunk, and shipped to the General Jordan Shoes Assembly, on-site sale of sports results, Knight in just one year to sell thousands of dollars of shoes 8. He then that is his job, and imported more shoes. Knight hired several sales personnel, who are like-minded runners, BRS company just gave them the jobs so that they can have a good income, but also enjoy the fun run.
1966, originally to have been trying different methods produce lighter shoes Bowerman, the company sent a pair of Jordan Shoes Onitsuka shoes of their own design, which the upper is a soft nylon, rather than the traditional leather. This pair of shoes called Cortez, although the beginning was the representative of Adidas business ridiculed and laughed at, Jordan Shoes but at the track all the rage, as Tiger's best-selling shoes. In 1969, BRS has sold over 100 million dollars in shoes. However, due to the Jordan Shoes long over-reliance on Japan Onitsuka company, they also began to worry that I am afraid that the relationship has changed. Later, this fear turned into reality, Japan has started looking for bigger wholesalers, and threatened to suspend cooperation. Knight forced to choose, or sell his shares, and the face of legal issues and find his or method to produce shoes. So, with several of his staff have begun the development of these staff to design a different product line - Knight that the time has come to go it alone, he decided to accept greater challenges. For breach of contract, Jordan Shoes off the company's relationship with the Onitsuka, he found one in Exeter (Exeter) plant, and with a Japanese trading company Importer Iwai (Nissho Iwai) cooperation (the company to provide them with credit financing ), start with a new name and trademark sell shoes. Johnson, the staff (Johnson) in a dream, the image of the Greek goddess of victory l floating concept, so they took the "Jordan" the name (the ancient Greek goddess of victory, that is called Jordan Shoes). And a local school girl Caroline • Davidson (Caroline Davidson), only charge $ 35 fee, to design a fat check mark symbol, as Jordan Shoes new logo. This marks the beginning of less pleasing, because it is not like the stripes on Adidas shoes with arch support for the modification of foot, nor Puma logo can be modified to support the foot of the circular area, Only a purely decorative function. However, the "Swoosh" (means "wind flying past"), which is Jordan Shoes nickname, has become a symbol of the world's most famous and successful for Jordan Shoes, made enormous contributions.
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